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news - Louis Vuitton Trophy Dubai - Marinepool official merchandiser

Nov 12 2010

From 1983 to 2007 the Louis Vuitton Cup was the challenger event of the America´s Cup. Only the victorious team proceeded to the America´s Cup, sailing for the ultimate trophy against the defender. Louis Vuitton was an integral part of the circuit but withdrew her sponsorhip in 2007.

The seemingly endless court dispute between Alinghi and BMW Oracle brought Louis Vuitton back and in cooperation with  the teams sidelined by the law suits, they developed a concept which gave these teams a new platform to race at the highest level: The Louis Vuitton Trophy.

The format, used for the first time in 2009 in Auckland, NZL, where 10 teams sailed on America´s Cup yachts provided by BMW Oracle and Emirates Team New Zealand, was an instant success. The event was followed by two more in Nice, FRA and La Maddalena, ITA in 2010.

The decision for multihulls as the yachts of choice for the 34th America´s Cup means the end of an aera and the Louis Vuitton Trophy at the Dubai International Marine Club is the farewell show of the generation 5 America´s Cup yachts.

Marinepool, has been a long standing partner of DIMC and is “Official Merchandiser“ of the LVT Dubai.

Marinepool and the Dubai International Marine Club have been close partners for many years in projects ranging from the club´s youth teams to the RC44 project SeaDubai and the annual Class-1 World Powerboat Championship race, hosted by DIMC.

Therefore Marinepool was appointed “Official Merchandiser of the Louis Vuitton Trophy Dubai“. Officials, VIPs and the Organising Committee are provided with high-quality event wear by Marinepool. And of course there is a LVT Dubai merchandising shop at the new clubhouse - also opened yesterday - selling the specially designed LVT Dubai Collection.